Why is visual merchandising important in retail

Materials: Materials used in VM include fixtures, props, frills and marketing materials. Colors: Colors play an important role in creating a coherent atmosphere and telling a relevant story to the current season. Store Front: The area surrounding the store entrance. Rasha Mahmoud. Become a Member. Similarly, you can place low-priced items in less prominent spots to encourage the sale of high-margin items. Disadvantages of visual merchandising You may find that there are some barriers to introducing visual merchandising techniques within your retail store.

These include: Changing layout and space - You may be required to spend time rearranging aisles, shelves, display fixtures and the general layout of the interior retail space. Increased demands on staff - The success of your visual merchandising techniques may mean you have to handle more daily customers, more sales and more deliveries. There may also be more customer service issues, longer hours and the need for more staff. Expense - If you install new fixtures, create new signage or improve the appearance of your retail space, costs can quickly add up.

However, overcoming the challenges of planning and managing visual marketing can lead to profitability and increase customer loyalty. Printer-friendly version. For physical retailers to thrive in the competitive market place of , it is important they continue to adapt and keep ideas fresh.

Click here for some Top Tips from experts on how to amplify your visual merchandising! Using an agency like eXPD8 can greatly influence the visual representation of a display in store, please get in touch if you believe your brand needs our support.

Sadie Richardson Account Administrator. Contact us. Toggle navigation. Skip to content. Get in touch: What is visual merchandising Visual merchandising is essentially the retail practice of displaying stock in such a way that will attract customers into the store.

What makes it successful? Windows This is where the customer journey begins — and where visual merchandising should be the most impactful, inviting people into store. In-store displays There are a number of elements that can contribute towards successful visual merchandising within a store. This will enhance sales and boost repeat sales. Visual merchandising is all about the look, feel, and culture of your store and brand. Visual merchandising is necessary for retail outlets that depend on heavy foot traffic.

It is an effective way to attract customers. The following are some significant benefits of visual merchandising. The appearance, uniforms, lighting, menus, signage, color, point of sales material, textures, shapes, ticketing, and packaging make up visual merchandise. When these elements are combined, it allows a customer to understand your brand better. It leads to a positive shopping experience and increases the number of sales.

Improving the customer experience in retail stores using visual components can lead to higher sales and customer satisfaction. Suppose you are promoting a beauty product. Enticing the younger generation to purchase your products, through the placement of banners and beautiful product displays , will help generate awareness and brand recognition.